How can we use science, and particularly what we know about how people make choices, to help companies and governments do a better job of serving their constituents?
I co-founded BEworks with two of the world’s leading behavioral scientists—including the renowned Dan Ariely—along with some fintech experts to use science, its practices, and insights to solve complex challenges. We have assembled an awesome team of scientists who are dedicated to the cause of transforming society and the economy with scientific thinking and behavioral insights. I am proud that the BEworks Method is being applied by companies and policy makers worldwide.
What are you most excited
about for kyu’s next five years?
What I am most excited about is everyone’s audacious optimism. When we get together, we explore bold questions and big ideas about how to make people’s lives healthier, wealthier, and happier. Whether it is thinking about how we can change people’s lives so we never experience loneliness, frustrating commutes, or economic insecurity—or how we can change our lifestyles so we can have a positive impact on Earth—this creative group is committed to making the world a better place.