We’re always building.

IDEOers are a vast and varied group — entrepreneurs, teachers, doctors, architects, programmers, journalists, toy makers, filmmakers — and we all bring different perspectives to our work.

When I started the firm that would eventually become IDEO, all I really wanted to do was work with my friends on cool projects. My dream for the future of IDEO is the same as it was back in 1978: that everyone at IDEO finds their calling; that being here feels like working with friends; that we are all enjoying our lives; that we are engaged in what feels like important work we were personally put on earth to do
— David Kelley

Our love of craft takes us beyond the boundaries of project work, into things like epic Photoshop battles, explorations of tools that have yet to be invented, tiny robot gangs that kill superbugs and a slew of explorations we call Design On — that provoke hairy topics from global warming to food to aging. Want to learn about our seven IDEO values? See how they manifest into video briefs.