IDEO
10 / 25 / 2015
Design for Action in Harvard Business Review
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In “Design for Action,” IDEO’s Tim Brown and Roger Martin, Director of the Martin Prosperity Institute at the Rotman School of Management, write about the shift in design—from discrete physical objects to strategies, user experiences and holistic systems—and how the introduction and integration of these “designed artifacts” is even more critical to success than the design of the artifacts themselves.

See the article on HBR.org here.
Or download the PDF here.