Anick intuitively knows that business is a human endeavour, and therein lies one of her great strengths leading sales marketing, commercial strategy and client accounts at C2. Her knack for understanding current and future partners’ business needs and aspirations allows her to forge meaningful and lasting partnerships. She is also adept at linking great ideas to revenue generation, and brings an infectiously positive and strategic outlook to her leadership responsibilities.
After acquiring a marketing and economics degree at HEC Montréal, Anick spent five years as an entrepreneur in international real estate. She joined C2’s business development team in 2015 and quickly added commercial strategy to her repertoire. Through her deals with innovative top-tier enterprises such as IBM, Facebook, Twitch, GitHub and RBC, to name a few, she has elevated C2’s partnerships to new heights and has proven herself instrumental to the growth of C2’s broad local and international networks.
Anick is also involved in the Montreal community, playing an active role in the innovation sector and sitting on the board of directors of Zú, the creative entrepreneurs' incubator initiated by Cirque du Soleil founder Guy Laliberté.