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Our purpose is to be a source of creativity that propels the economy and society forward.

kyu is a collective of strategically curated creative organizations assembled to invest in all forms of creativity, innovation, and international growth. Each shares a belief that creative collaboration yields new solutions to the world’s toughest problems.

Founded in 2014, kyu is a strategic operating unit of Hakuhodo DY Holdings.

A modern network of creative companies with one shared philosophy.
KYU-SEI-KATSU-SHA-ABOUT

We draw from the same philosophy — sei-katsu-sha — as our parent company Hakuhodo DY Holdings. Sei-katsu-sha is a concept that describes people not simply as consumers but as fully rounded individuals with their own lifestyles, aspirations, and dreams.

Appreciating this wholeness is at the foundation of everything we do and make. And in a world where partisanship, fragmentation, and alienation are ascendant, kyu believes in the power and potential derived from collaboration, collectivism and convening.

A stack of blue gradient cards with bold white text reading KYU COLLECTIVE placed on a tabletop. A small circular logo with kyu is in the top left corner of each card.
A group of people sit in a bright, modern room, attentively listening to two women at the front speaking and presenting at a table with a laptop and projector. Large windows let in natural light.
A man with gray hair and glasses speaks into a microphone in front of a screen displaying the text, Where is greater Creative Leadership most needed?.
Several hands sort through colorful cards and papers spread out on a white table, with pens and documents visible, suggesting a collaborative or brainstorming activity.
A display board titled Step Into 2030 discusses the future and climate actions, with colored cards labeled HOME, OFFICE, and PUBLIC SQUARE. A tall cactus is visible in the background.
Six panelists sit on stools in front of an audience, engaging in a discussion during New York Climate Week 2023. A large screen behind them displays related visuals. Microphones, notebooks, and water bottles are visible.