kyu’s purpose is to be a source of creativity which propels the economy and society forward.

kyu is a collective of strategically curated creative organizations. Each shares a belief that creative collaboration yields new solutions to the world's toughest problems.

Each partner company harnesses their creativity as a force of positive impact for the constituents they serve—and our firms join together on key issues to propel the greater economy and society forward.

The Work We Do

  • Transforming People & Organizations
  • Innovating Systems & Products
  • Digital Strategy & Design
  • Changing Behavior
  • Shaping Beliefs & Policy
  • Designing Spaces & Environments
  • Gathering to Change Mindsets
  • Digital Media & Data
  • Market-Making & Advertising

kyu is the strategic operating unit of Hakuhodo DY Holdings. It was created in 2014 to invest in all forms of creativity, innovation, and international growth.

kyu listens with humility, learns with energy, is disciplined and driven to succeed through vision, ingenuity, hard work, and a deep commitment to humanity.