Chris has helped companies envision their futures through innovation, brand and consumer-led strategy for 20 years. She leads teams with strong ambition, deep empathy, and insightful perspective in order to unearth strategically rigorous and delightfully unexpected solutions.
Her career began creating cultural movements through brand strategy. She then put an innovation lens to her work, creating growth via new brands, products, service experiences, and revenue streams, and now works across the disciplines to galvanize organizations to action and provoke progress. Her recent work includes core product and brand strategies for The New York Times, Diageo, MoMA, PepsiCo, Amazon, Chanel, Olaplex, Marriott, Viacom, and BlackRock.