Michael Birkin is CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings (HDY).
Michael began his marketing career as CEO of brand consultancy Interbrand, after working first for PriceWaterhouseCoopers and then being the assistant to Sir Mark Weinberg at Allied Dunbar. He was the CEO of Interbrand from 1987 until 1995 and took a leading role in the development of the concept of brand valuation while also building the company from one with few employees to a multi-location, global firm.
After Omnicom Group acquired Interbrand as part of its Diversified Agency Services (DAS) unit in 1993, Michael joined the holding company and quickly rose up through the organization. He was named European managing director of DAS in 1995, followed by DAS International president in 1997, then Worldwide President in 1999. Five years later he took the newly created role of President and CEO of Omnicom Asia Pacific, where he focused on building Omnicom’s overall presence in the region. Through his leadership and the success of his key initiatives, Asia became the fastest-growing region for Omnicom at that time. When Michael stepped down in 2009, he was Vice Chairman of Omnicom Group and CEO of Omnicom Asia Pacific.
In 2009 Michael returned to his entrepreneurial roots by founding Red Peak Group, comprised of Red Peak Branding, a New York City-based strategic branding and design firm, and Infrared, an events company. In 2012, although retaining his position of Chairman of Red Peak Group, he took his first-ever client side role as CMO of Acer, the Taiwanese personal computer company. Under his leadership, Acer shifted its focus from manufacturing to consumer insights-driven product development and marketing. Although continuing to this day as a close consultant to Acer, he left his full time position there in June 2014 prior to starting kyu in July 2014, following the acquisition of Red Peak Group by HDY.
Michael is a graduate of University College, London, where he studied law. He lives in New York City.