Roehl’s belief in great design, the power of data and "work that works" has led to countless award-winning campaigns and programs for some of Canada’s biggest brands such as Leon’s, Audi, Shaw, Telus and Cogeco. He was the national lead for Bell Canada, and led the launch of Shoppers Drug Mart’s Optimum program and the PC Plus program from Loblaws.
With over 30 years in the industry, Roehl’s work has garnered awards both nationally and internationally, from CMA awards, PROMO!, ADCCs, Atomic Awards, Shopper Innovation and Applied Arts to DMA ECHOs, One Show, Webby, Epica and Cannes Lions. Together with his team, he has led his agency to Silver Digital Agency of the Year in 2018.
Over the years, Roehl has been chosen to judge numerous industry award shows such as Cannes Lions Direct festival, the DMA Echos, New York Festivals, John Caples, Applied Arts, Marketing Awards and Chaired the Atomic Awards, The Canadian Marketing Association, The National Advertising Awards.