Silvia Yu

The world has changed drastically in the last 20 years. Asian brands are now increasingly more successful in a landscape that was previously dominated by American and European brands. RedPeak Asia was established with the objective to bring Asian brands to global markets and bring Western brands to Asia.

It is exciting for us to tackle new challenges, such as finding new and creative ways to engage consumers from different markets. My experience working in three continents, coupled with my sociology, marketing, and strategy background, have led to my mission and passion–bridging the East and the West with creativity and technology!

What are you most excited about for kyu’s next five years?

In the next five years, I am most excited about turning our vision into reality—for kyu to become a powerful source of creativity that propels the economy and society forward. Each one of our collective members plays a key role in building a solid foundation for us to achieve this goal and create the impact we wish to see in the world.