For over a decade, Wardah Malik has been committed to helping leaders develop innovative solutions in health, wealth, sustainability, and organizational behavior using insights and applications grounded in the science of human behavior.
Wardah joined BEworks as one of the founding members in 2012 and has since guided its global application of behavioral economics in the financial services, energy, retail, and government sectors. Most recently, as the chief marketing officer, she focused on positioning the firm as an essential asset in shaping the future of the industries it serves.
Prior to joining BEworks, Wardah worked for LoyaltyOne (Air Miles), where she specialized in consumer research to inform corporate decisions. Following LoyaltyOne, she worked in the lab of Professor. Nina Mazar, an original partner of BEworks. Wardah holds a Bachelor of Science degree in psychology from the University of Toronto, where she specialized, with honors, in cognitive neuroscience.