What Happened When Magic Met Marketing
On Wednesday, Feb. 26, a select group of marketers arrived at kyu’s New York headquarters for the fourth edition of kyu House. This one, known as La Fête, centered on the future of marketing, and harnessed varied disciplines and expertise to showcase kyu Pulse, a new media and marketing network.
All photos by David Dini for kyu House
To help set the tone for the day, magician Alex Boyce impressed the crowd with mind-reading and sleight of hand, prompting La Fête emcee Alex Gallafent (Executive Director, IDEO) to ask if it was “magic or manipulation?”
Because magic requires the audience’s focus, Boyce shared that he wants them to feel like they’re in control, but to use their attention in a specific way… a concept many marketers connected with.
To apply these skills, consider “what specific knowledge you have about the world, and how can you amaze people with that,” Boyce suggested. “Astonishment is so rare,” he said. “Magic has a great ability to shape people and remind them that we are present.”
Ice broken, the fully-primed crowd split into groups to make the most of La Fête.
Read on to see more from the day.
