Making a Collective Difference: Giving Tuesday 2018

Although it was launched only in 2012, Giving Tuesday has transformed into a global giving movement. Celebrated on the Tuesday following Thanksgiving in the U.S., it not only signifies the start of the charitable season, but also offers an important opportunity for millions of people to support and champion the causes they believe in and the communities in which they live.

In honor of Giving Tuesday this year, kyu is teaming up with In the two weeks leading up to November 27th, we will highlight our collective’s social impact work, featuring at least one case study a day. From volunteering with local organizations, to partnering with organizations big and small, our member companies have made a positive impact on their communities in many ways, and we hope these inspiring and thought-provoking projects also challenge our members to dream up where we can collaborate next.

Each day we will add to our gallery of case studies below. If you would like to suggest additional work to be featured, or have an idea for future projects, we welcome your comments and suggestions. Please email

 #1: Parley for the Oceans + adidas + Infrared – Exploring the problem of plastic pollution and its effects on the ocean first-hand

#2: Marie Stopes International + – Inspiring girls in Kenya to take control of their futures

#3: MoveOn + RedPeak – Harnessing the power of movements to revitalize the pioneer of digital activism

#4: Partners in Food Solutions + Hornall Anderson – Bolstering local efforts to improve nutrition and expand economic opportunity in Zambia through brand design

#5: – Empowering Americans to take charge of their financial futures

#6: Hakuhodo + Hakuhodo DY Media Partners + Egao Tsunagete – Restoring abandoned farmland to Yamanashi Prefecture, Japan

#7: City-As-School + SYPartners – Celebrating the Biggest Mural in NYC with City-As-School

#8: Power to Decide + IDEO – Reducing unplanned pregnancy for young women with a sex positive approach

#9: Amnesty International + Sid Lee – Uniting artists to show the importance of empathy

#10: Kepler Group + – Developing highly targeted digital advertising that measurably increased awareness and adoption of HIV self-testing in Nairobi

Photos courtesy of IDEO,, Infrared, Hornall Anderson, RedPeak, and Sid Lee