IDEO takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life.
We believe creativity thrives to tackle the biggest challenges facing business and society. We design and build what’s next for organizations seeking growth, influence, and agility. We grow the world’s creative capacity to drive positive change through design.
As practitioners of human-centered design, we keep people at the center of our work. It’s a key tenet of design thinking, and even as our methods evolve in response to new, complex challenges, we’re always designing solutions for people first. We’re building to learn, and learning as we build, through inspiration, ideation, and implementation.