IDEO is excited to announce that it is acquiring Datascope, a Chicago-based data science firm, with support from kyu. Datascope is not only at the top of its field, but it also brings a human-centered design approach.
“Data and algorithms and machine learning—all of these things collectively together are a new medium for design,” says IDEO CEO Tim Brown. “They can be crafted and shaped by people who think about what the world should be like, who have the imagination to do that, and have the technical skills to actually build the things. I think the design industry is getting excited about [data science], as it realizes [data science] is really a different way of shaping the world.”