Yoan understands multiculturalism. Born in France, his family moved 11 times, including to the Central African Republic, before settling in Paris when he was 14.
Before Yard, Yoan founded a creative studio working for Jordan Brand, Nike, and YSL This adventure led him to co-found OFIVE, a music TV channel at the early stage of the mainstream rise of urban culture. Through its media and cultural events, OFIVE helped shape in France the soon-to-be mainstream culture for youth around the world.
Four years later, he and his partner, Tom Brunet, co-founded Yard with the same core team of eight people. Adding a consultancy for brands pushed Yard to become an agency supported by Nike, Apple, Converse and Havana Club within just three years.
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