Kepler Group Acquires Napkyn Analytics
By extension, the digital analytics and engineering consultancy joins the kyu Collective.
The deal unites two of the most data-driven firms in marketing to help clients more effectively derive consumer insights, activate digital intelligence, and accelerate business results.
“This deal connects Kepler’s breadth of experience, across nearly every media platform and industry vertical, with Napkyn’s depth of knowledge across Google-powered solutions,” said Kepler CEO Rick Greenberg.
Napkyn and Kepler share a focus on serving corporate advertisers and together count dozens of North America’s largest brands as clients, including AT&T, American Express, Dunkin’ Donuts, HanesBrands, Infiniti, J.Crew, Nissan, Pepsico, and Sanofi.
“Today, there are vast opportunities for marketers to harness data in sophisticated ways,” said Jim Cain, Napkyn’s founding CEO, and soon-to-be Chief Innovation Officer for the combined group. “We felt the best way for us to help brands act on them would be to combine forces with a digital marketing powerhouse like Kepler, and I felt the best way I could personally help would be to focus all of my time on developing new services and products, and on implementing them alongside our most forward-thinking clients.”
Napkyn’s headquarters will remain in Ottawa, Ontario, but it will establish its own presence within or near Kepler’s U.S. offices to enable tighter collaboration with American clients.