Adopting the Practice of Test and Learn (2025)
A collection of articles by Public Digital’s experts, serving as an introduction to test and learn. For organizations seeking to transform, it is a how-to guide on adopting a test and learn mindset.
Website
public.digitalSupporting organizations through radical transformation.
Public Digital transforms how major institutions operate in the digital era. Based in London, this consultancy works with leading businesses, governments, and global institutions to help them become more responsive, adaptable, and impactful.
Key Offerings
Strategy & Transformation
Digital Strategy
Operating Model
AI Readiness and Adoption
People & Capabilities
Culture Change
Digital Capability Building
Coaching and Training
Systems & Standards
Service Design
Data Services and Standards
Technology Reviews
Risk & Recovery
Program Reviews / Resets
Technology Crisis Response
Cyber Security and Organizational Resilience
Select Clients
Gates Foundation
The UK Government
NHS England
Inter-American Development Bank
M&S
IRS
Arts Council England
BT Group
The Open University
Work
DEFRA
Taking an incremental test-and-learn approach to reforming agricultural subsidies.
Premier League
Helping the League respond to a public health crisis, informed by user behavior and operational realities.
Government of Nova Scotia
Supporting the government to become a service-led organization.
NHS England
Building digital leadership in healthcare providers.
Stories
The U.K. Needs to Understand Digital Sovereignty as We Enter the AI Era
Founder Mike Bracken CBE shares his thoughts.
How Digital Transformation Can Drive the Green Transition
Public Digital explores how digital technology and ways of working are critical to a green transition.
The Collective Roundtable: Talking Health
PD’s Chris Fleming and health experts from around kyu talk about the current health landscape and look towards the future.
Publications
