Website

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Supporting organizations through radical transformation.

Public Digital transforms how major institutions operate in the digital era. Based in London, this consultancy works with leading businesses, governments, and global institutions to help them become more responsive, adaptable, and impactful.

Key Offerings

Strategy & Transformation

Digital Strategy

Operating Model

AI Readiness and Adoption

People & Capabilities

Culture Change

Digital Capability Building

Coaching and Training

Systems & Standards

Service Design

Data Services and Standards

Technology Reviews

Risk & Recovery

Program Reviews / Resets

Technology Crisis Response

Cyber Security and Organizational Resilience

Select Clients

Gates Foundation

The UK Government

NHS England

Inter-American Development Bank

M&S

IRS

Arts Council England

BT Group

The Open University

Work

A person with short blond hair leans over a desk, writing on colorful sticky notes placed on a large sheet of paper in a modern office setting. Glasses, a phone, and other office materials are on the table.

DEFRA

Taking an incremental test-and-learn approach to reforming agricultural subsidies.

Premier League

Helping the League respond to a public health crisis, informed by user behavior and operational realities.

A group of about 28 people, smiling and standing together in an office meeting room, with two large monitors behind them, one displaying a person joining via video call. Tables with drinks and laptops are in the foreground.

Government of Nova Scotia

Supporting the government to become a service-led organization.

A group of people sit around a U-shaped table in a meeting room, with laptops, papers, and drinks in front of them. One person stands near a screen at the front, presenting to the attendees.

NHS England

Building digital leadership in healthcare providers.

Leadership

Stories

The U.K. Needs to Understand Digital Sovereignty as We Enter the AI Era

Founder Mike Bracken CBE shares his thoughts.

How Digital Transformation Can Drive the Green Transition

Public Digital explores how digital technology and ways of working are critical to a green transition.

A collage with four people, two men on the top row, one woman and one man on the bottom row, separated by orange star shapes on a split green and purple background.

The Collective Roundtable: Talking Health

PD’s Chris Fleming and health experts from around kyu talk about the current health landscape and look towards the future.

Books

The Intelligence Era Organisation

A wake-up call for senior leaders driving transformation and AI adoption, arguing that stalled projects and underperforming AI investments trace back to a failure of conditions.

Shaping Technology for Transformation (2026)

A guide to building the foundations of a modern organization, one built to keep pace with evolving customer needs and stay resilient to change.

A minimalist blue poster with white text reading “Adopting the practice of test & learn. Achieving meaningful change starts with changing how you think,” above a textured white circle.

Adopting the Practice of Test and Learn (2025)

A collection of articles by Public Digital’s experts, introducing test and learn as a mindset for organizations seeking to transform. It works as a practical how-to guide for adoption.

Dark green poster with white text reading Competitive advantage by design. Achieving meaningful change starts with understanding your customers. Bottom right features a white, dotted, semi-circular abstract pattern.

Competitive Advantage by Design (2025)

A guide for organizations adopting user-centered service design principles. It examines how design shapes the running of modern businesses and drives meaningful change.

Never Not

RedPeak