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SYPartners

President

Headshot of Jason Baer, a middle-aged man with light skin, gray hair, and a short beard smiles gently at the camera. He is wearing a black button-up shirt and standing outdoors with a blurred cityscape in the background.

Jason Baer

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Jason Baer joined SYPartners in 2013, and served as Partner and Managing Partner & Chief Client Officer, drawing on more than 20 years of experience across strategy, culture, and design. Since joining the firm, he has advised senior executives and supported transformation efforts at organizations including PayPal, UnitedHealthcare, NBCUniversal, Alphabet, Hulu, Comcast, NASA, Verizon, Viacom, Subaru, and American Express.

Before SYPartners, Jason held leadership roles at global consulting firms, launched ideation and communications practices, and began his career at an investment and innovation company. He has spoken at conferences such as Re:Design, lectured at Columbia University, and been featured in publications ranging from Forbes to The Los Angeles Times. He lives in New York with his wife and two children, alongside a growing collection of guitars, plants, and unread books.