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BIMM

CEO

A woman with straight brown hair and a teal top smiles while standing against a metal wall. The lighting casts her shadow on the wall behind her.

Meghan Chin

Meghan Chin Fook brings more than 20 years of experience leading customer experience, loyalty, marketing, and enterprise digital programs for complex global organizations. 

Throughout her career, Meghan has partnered with brands including Ford, Scotiabank, Scene, Tangerine, and Audi, guiding large-scale platforms and customer ecosystems across automotive and financial services.

Since joining BIMM in 2020, she has played a central role in advancing the agency’s digital experience capabilities and expanding its enterprise partnerships.

Prior to becoming CEO, Meghan led BIMM’s global Audi relationship, overseeing multi-market digital platforms, mobile applications, and experience design initiatives across North America and Europe. Her work spanned complex governance structures, joint ventures, and cross-agency ecosystems — positioning BIMM as a long-term strategic partner within a highly sophisticated operating environment.

As CEO, Meghan is focused on shaping BIMM’s next chapter as a digitally-led experience and technology company. This includes strengthening scalable delivery models, deepening product and engineering capabilities, and re-architecting how modern digital operations are built and run.

A core priority is accelerating BIMM’s AI-enabled operating model, embedding intelligent systems directly into experience design, production, and delivery workflows. The ambition is structural integration: evolving traditional agency models into adaptive, AI-native platforms that amplify human expertise and materially increase speed, precision, and impact.

Under her leadership, BIMM is positioning itself for disciplined growth by modernizing its operating model while continuing to serve complex enterprise clients with depth and rigor.