Roehl is a Creative Realist who turns big ideas into real-world results. With a knack for blending strategy, creativity, and business sense, he has delivered award-winning campaigns for some of the world’s most recognized brands — from Audi, Loblaws, Bell, Coca-Cola, P&G, McDonald’s, Shoppers DrugMart and GM, to name a few. His work has been celebrated on some of the industry’s biggest stages, including Cannes Lions, One Show, Webby, International ECHO, and CMA.
Beyond creating standout campaigns, Roehl has helped shape the industry as a judge, chair, and speaker at leading conferences like Cannes Lions, Effies, Collision, International Echo Awards and CMA. He continues to inspire the next generation of talent as a guest lecturer at Humber College and the University of Guelph-Humber.
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