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RedPeak

CEO

Silvia Yu

Silvia Yu

Social

Strategic, creative, and innovative, Silvia has more than 20 years of experience in global marketing and brand transformation. She is an accomplished professional with a track record of creating global integrated marketing/​branding campaigns, leading to increased market share, brand awareness, revenue, and value. She is also capable of directing cross-functional and technical teams throughout the full product life cycle.

Since Silvia established RedPeak Asia with Michael Birkin in 2014, the company has leveraged creativity and brand consulting to assist brands like Acer, MediaTek, Compal, The North Face, Giant, Okuma, and many successful start-ups with numerous award-winning projects that revolve around branding and engaging Millennials and Gen Zs around the world.