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Cannes Lions 2026

People mingle at an outdoor event under green umbrellas. A woman in white holds a fan and smiles at a man with a drink. Event materials and fans are displayed on a black table in the foreground.
Decorative text: Cannes Lions 2026

June 24, 2026 — Mondrian Cannes

kyu, C2, GDP, Ghost Note, Hakuhodo DY, Kepler, Sid Lee and YARD gathered clients, partners, and friends on for an afternoon that wasn’t on the official program. 

Questions were shared with the room:

  • What would change if brands optimized for being understood rather than being noticed?
  • As culture fragments into niche fandoms, what must global brands do to stay relevant?
  • What’s happening beneath the surface right now that creatives should be paying attention to?
  • What marketing channel will look obvious in five years, but still feels risky today? 
  • What kind of creativity gives you optimism about where culture, or the world, is headed?
Three men stand and smile under a large green patio umbrella. Two wear name badges and casual clothes; the man in the center wears a light-colored button-up shirt and sunglasses. They look relaxed and happy outdoors.
Two people stand under green umbrellas, engaged in conversation at a high-top table with drinks. Other people can be seen in the background at this outdoor event.
People mingle at an outdoor event under green umbrellas. A woman in white holds a fan and smiles at a man with a drink. Event materials and fans are displayed on a black table in the foreground.
A man and a woman laugh and chat under green umbrellas at an outdoor gathering. The man holds a glass of rosé and wears glasses and a beige shirt, while the woman in a white dress gestures playfully and holds her phone.

Stories

Three men sit on stools, smiling and talking in a bright room with large windows and green plants. One man holds a paper, while a table with flowers and glasses is visible in the foreground.

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