Website
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Where brands become champions.
Sid Lee Sport elevates sponsorships into cultural currency. This specialized practice creates marketing around sports, providing a range of sponsorship, creative, and operational services for sponsors, rights holders, and sporting brands. Based in London, Montréal and Los Angeles, its key offerings include:
- Creative
- Activation
- Hospitality & Events
- Creative Development
Select Clients
UEFA
Lidl
FILA
Acer
Tommy Hilfiger
Visa
Descente
Merrell
Visit Qatar
Eintracht Frankfurt
Work
Lidl UEFA Euro 2024
Repositioning the brand as a sponsor—not of the tournament, but of the fans.
Visa
Designing, producing, and managing a central hub for the 2024 Paris Olympics.
Tommy Hilfiger x F1: The Movie
Reimagining the partnership as a full-blown cultural takeover.
UEFA Off-Pitch
Creating a YouTube-first music content platform to connect with a key audience.
