Sid Lee Serves Up Sid Lee Sport
The creative agency has set up a new sports practice.
The London-based Sid Lee Sport will be Sid Lee’s specialists around sports, providing a range of sponsorship, creative, and operational services for sponsors, rights holders, and sporting brands. Work will also be done in Sid Lee’s New York, Montréal, Los Angeles and Toronto offices.
The new enterprise will be run by Stephen Hall, former chief executive of Infrared and head of sports sponsorship at McDonald’s. As CEO for this new practice, Hall brings together world-class creative, sponsorship expertise, and operational delivery under one roof — offering brands in sport a smarter, more effective way to win.
Sports Business had the exclusive on this story. Read on to find out more about Sid Lee Sport.