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La Fête

Four people sit around a table, smiling and looking towards something out of frame. Behind them are colorful, geometric art posters with bold yellow, red, and blue patterns on the wall.
Kyuhouse pastevents lafete

What happened when magic met marketing? The cutting-edge creatives and technologists of kyu Pulse curated a day of exploration, wonder, and connection.

On Wednesday, Feb. 26, a select group of marketers arrived at kyu’s New York headquarters for La Fête. The fourth edition of kyu House, centered on the future of marketing and harnessed varied disciplines and expertise to showcase kyu Pulse, a new media and marketing network.

Four people sit on a panel, engaged in discussion. One man speaks into a microphone while the others listen. Behind them is a large screen displaying professional titles and partially visible names.

It was a day of exploration, provocation, and incredible performances. Among the highlights: 

  • Growth marketing agency Kepler and events innovator C2 shared how each of their organizations blend science and soul to create impactful and effective marketing experiences.
  • Creative agencies Digital Kitchen and Sid Lee worked with participants in real time to see how AI could be leveraged in creative campaigns.
  • Digital creative agency BIMM and design-led transformation studio Haigo explored questions of customer loyalty through a human lens.
  • Sports market agency Sid Lee Sport and creative house YARD encouraged deeper, meaningful brand collaboration within the sports world.
  • Global design company IDEO got attendees engaged and on their feet for an interactive session debated everything from musical artists to the marketing power of myth versus truth.
  • ADWEEK​‘s Jenny Rooney hosted an illuminating and candid conversation with FUNDAMENTALco​‘s Jonny Bauer, Emily Maxey, and kyu Pulse CEO Rick Greenberg about the changing role of the CMO. 
Remy Stiles, a woman with blonde hair, wearing a black top, smiles while holding a microphone. She stands in front of a pink and black sign that reads Fairground for Marketers.
A man in a suit balances a red umbrella on his chin while holding two more open red umbrellas in each hand, with a window and city lights in the background.
A group of people sit at tables watching three speakers on stage in a decorated room with red and pink streamers hanging from the ceiling. Two large screens display a brain graphic behind the presenters.
A woman holding a microphone stands in front of a projected screen titled The Creative Storyteller, speaking to an audience seated in a room decorated with large black balloons.
Roehl Sanchez, a man in a black shirt speaks into a microphone while gesturing with his hand. He stands near a table with a glass of water, with colorful geometric artwork and blurred people in the foreground.

Stories

Four people sit around a table, smiling and looking towards something out of frame. Behind them are colorful, geometric art posters with bold yellow, red, and blue patterns on the wall.

La Fête Presents Thrills, AI Chills, and Marketing Skills

The cutting-edge creatives and technologists of kyu Pulse curate a day of exploration, wonder, and connection.